UGC is priced by format, niche and usage rights — not audience size. Get your number free, then make sure you're actually paid for the rights you're handing over.
Rates vary up to 2× by niche — pick yours if it's listed.
Suggested range
£68 – £136
Based on real UGC marketplace listings
Add your niche & market above to tighten this range
Based on real UGC marketplace pricing by format & niche. Adjust your rate based on brand fit, relationship, and campaign scope.
Free · No sign-up · Real pricing data, not a guess
Verified across 5,783 real UGC marketplace listings. This is specific to UGC — content made for a brand to post, not sponsored posts on your own account, where your following still matters.
A Video Ad prices differently from a Product Photo or a Tutorial.
Beauty & Lifestyle, Health & Fitness and others each have their own real market range.
Are they allowed to run it as a paid ad, whitelist it, or use it forever?
Are you handing over the unedited files, or just the final cut?
One video is a different job from three.
Real output from the calculator above — try your own numbers.
Turn the number into a rate card you can send — with your UGC pricing already built in.
UK-oriented contracts with usage rights spelled out — and Kit scans one a brand sends you for the same red flags.
Send the invoice, get chased for you if it goes quiet — usage-rights and raw-footage add-ons included.