Get a data-driven estimate for what to charge brands — free, no sign-up required.
Rates vary up to 2× by niche — pick yours if it's listed.
Suggested range
£0 – £0
Based on published creator rate-card benchmarks
Add your niche & market above to tighten this range
Based on CPM benchmarks for Instagram. Adjust your rate based on brand fit, relationship, and campaign scope.
This estimate has a wide range on general defaults. Full-tier accuracy on Folio — usage rights, exclusivity, and your real deal structure — narrows that range by half, and some niches are worth up to 2× more once we know your category properly.
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