2 key updates in the last 7 days — actively maintained, issues get fixed fast.
SiteRedesigned signup — a new look that actually matches the rest of the site, with a clear summary of what you get before you create an account.
Rate CardIndia now shows as "Coming soon" in market pickers instead of being selectable — Folio hasn't launched there yet.
Rate CardNiche and format adjustments in the rate calculator now show their percentage inline, so a discount reads as intentional rather than a calculation error.
KitFolio and Kit in Claude and ChatGPT, now with interactive cards: connect your account to an AI assistant such as Claude or ChatGPT and ask about your rates, deals, money or media kit. In assistants that support interactive cards, the answer comes back as a card you can use right in the chat — check a rate, move a deal to its next stage or tick off a deliverable without opening the app. See folioandkit.com/docs/mcp.
DeveloperFolio and Kit now connects to Claude, ChatGPT and other AI assistants over MCP — connect your account and ask your assistant to check overdue invoices, add a deal, or draft a contract. Same plan limits as the app, and it asks before sending anything to a brand. Developer docs at folioandkit.com/docs/mcp.
KitKit invoices use your invoice numbering: invoices Kit drafts now join your numbered series and get their number when you issue them, just like invoices you create yourself. Kit needs your business details complete and the client's address first.
SiteAdded a full product walkthrough video to the homepage "How it works" section — watch a brand deal move through Folio, start to finish.
Rate CardUGC creators get their own rate calculator at folioandkit.com/ugc — priced by format, niche and usage rights instead of follower count.
Rate CardThe free rate calculator now shows what signing up unlocks — deliverable count, exclusivity and other app-only fields show disabled instead of being hidden behind a single teaser.
SiteAdded YouTube, TikTok and WhatsApp links to the site footer.
⚡ Powered by Jev
DealsKit's ASA compliance checker now runs on Jev, TypeSafe’s purpose-built judgment model — four independent checks combine into one consistent pass/fail, instead of a single AI call deciding case-by-case.
ContractsKit's contract scanner now runs on Jev too — checks all 7 known red-flag clause types every time, instead of capping out at 5 flags and sometimes missing the rest.
Rate CardRate calculator remembers your past deals as a personal reference point — log what you actually got paid, and Kit factors it into future estimates.
Rate CardSaved past deals can now be edited inline, instead of only delete-and-recreate.
Rate CardThe rate calculator now shows a confidence label on its estimate — low, medium or high, with a one-line reason — instead of internal multiplier jargon.
Rate CardRate calculator v2.0 — UGC (content-only, no posting) is now its own pricing lane with its own add-ons, replacing the old one-size-fits-all engagement multiplier.
SiteFixed the homepage’s "Get started free" buttons linking nowhere.
AccountPromo codes can now be applied at checkout.
ContractsContracts now include cancellation and termination terms, generated automatically.
Rate CardRate calculator now prices Reels, Stories and Feed posts differently, instead of one flat rate per platform.
SiteRefreshed look across the app — new heading font, softer buttons, darker Kit cards.
KitWhatsApp opt-out requests ("stop", "unsubscribe") are now honored immediately when sent directly to Kit, not just from Settings.
KitRedesigned the Kit dock for email threads — a wider view, cleaner email cards, an optional split view for the full thread, and a one-click way to copy your Kit email address from Settings.
KitKit on Email can now start a new deal — a genuine new inquiry from a brand gets proposed as a new deal, the same way an existing conversation gets anchored to one.
KitSave an email reply as a draft instead of sending right away — saved drafts show in the thread pane with their own Send button.
KitSent email replies now show properly in the Kit dock, with the actual text that went out — not just a generic "Sent" note.
KitFixed a rare case where the Kit dock could show a stale, out-of-date message after a live update.
KitLive updates in the Kit dock — a reply from WhatsApp or email now appears in your open web chat instantly, no refresh needed.
KitThe notification bell now shows how many updates you've missed, not just a dot.
KitKit on Email — CC Kit on a brand email thread (find your address in Settings → Kit on Email) and she reads it, drafts a reply for your review, and sends it only once you confirm. Pro plan.
KitYou're notified when Kit processes an inbound email from a brand.
KitKit now replies in whatever language you write to her in.
KitKit greets you like a person now — say hey and get a warm reply with your name, not a canned feature list.
DealsKit can now send negotiation emails directly, not just draft them — same review-before-send flow as everywhere else.
DealsDeal Advisor's email drafts and ASA compliance checks are now saved — previously lost the moment you navigated away.
PitchesPitches can target multiple platforms in one pitch, the same way deals already could.
PitchesKit can now draft and save a pitch directly from chat.
PitchesPast pitches now load 10 at a time instead of all at once.
KitKit on WhatsApp can now share your media kit link and a quick summary of what’s on it.
KitWhatsApp numbers with no linked Folio account now get a quick, directional rate estimate instead of a dead end.
KitKit's proposed actions on WhatsApp now show real Confirm/Cancel buttons instead of sending you to the app.
KitKit conversations now continue seamlessly between WhatsApp and web — pick up right where you left off, either direction.
KitFixed several reliability issues with Kit on WhatsApp, including questions about your deals or invoices sometimes never getting an answer.
AccountStarting a paid plan while signed out is fixed — it now takes you straight to signup with your plan choice remembered, and continues into checkout right after, instead of losing your selection partway through.
SiteStatus page — check whether Folio's key integrations are up, linked from the footer.
AccountFixed a bug that could let the pricing page start a second subscription on top of one you already had.
DealsFixed the wrong plan name showing in the "you've hit your deal limit" message.
Account7-day free trial added to Creator and Pro plans.
ContractsArchive added for contracts and invoices — deals already had it.
AccountCancelling a subscription now keeps your plan active until the end of the billing period you already paid for, and Settings makes that clear.
SitePricing cards now show a "Launch price" badge on Creator and Pro.
AccountPricing and plan limits reworked across Free, Creator and Pro, with clearer per-feature access — see the updated pricing page.
KitKit can now pull rate intelligence (market benchmarking) directly in chat, not just from the Deal Advisor panel.
SiteAbout — new page on the site telling the story of why we built Folio and Kit.
ContractsSigned contract certificates are now reachable by brands who don't have a Folio account — the link in the signing-confirmation email was quietly broken before.
InvoicesFixed Invoice Chaser sometimes sending a chase email with placeholder text instead of the real invoice number and amount.
ContractsFixed a contract getting stuck in an unclear state if the brand signed before the creator did.
ContractsFixed the contract scanner occasionally coming back with no flags on an imported contract, even when it should have found something.
Index/ValueFolio Index is now hidden on new media kits by default — you choose when to make it public.
Media KitMedia kit showcase — click any image to expand it.
Media KitMedia kit publish/hide is now a real toggle, with a tooltip explaining what it does.
Media KitAdd your Instagram, TikTok and other social profile links to your media kit hero.
Media KitMedia kit now reads your connected platforms live, instead of a stale copy.
Media KitYour media kit's URL is generated from your name automatically.
KitKit chat can now show tables and charts, not just plain text replies.
Index/ValueFolio Value and Folio Index are live — a private £ figure for your dashboard and a public 0–100 score for your media kit, both computed from your real deal history. See the new section on the homepage for how it works.
KitKit can now look things up herself — deals, invoices, contracts, rate cards, earnings — instead of only working from what you type in the message.
KitKit's chat replies render properly now — bold text, lists, tables — instead of raw markdown.
Index/ValueThe "biggest move" recommendation is personalized — names the actual brand or rate gap driving your score, not a generic tip.
Index/ValueFixed the Folio Index badge not showing on some media kits, and moved it into the hero banner for better visibility.
DealsDeal tracker redesigned around a "pipeline ladder" — replaces the old kanban board, with clearer stage names (Filming → Live, Paid → Completed) and a confirmation step before marking a deal complete.
DealsDeals, contracts and invoices are properly linked now — a deal's pipeline value stays in sync with its contract, and invoices show up on both the deal and the contract they belong to.
KitKit's deal insights and analysis now persist — no longer reset if you navigate away and come back.
InvoicesFixed Invoice Chaser not running on sequential invoices, auto-filled the client's email when creating an invoice from a deal, and added an optional label field to rate cards.
KitKit can now take action, not just talk. Chat with Kit to update a deal, draft and send a contract or invoice, or archive a deal — she always proposes the action first, so nothing happens until you confirm. She resolves things by brand or client name, not IDs, and says clearly when an action will email someone.
ContractsContracts got a full legal hardening pass: typed signatures with a timestamp and consent checkbox, a SHA-256 hash of the signed document, a governing-law clause that adapts to both parties’ jurisdiction, and a certificate of completion with the full audit trail — for you, and for the brand via a public link.
ContractsFolio-generated contracts and invoices can now be downloaded as PDF.
DealsInvoice and contract creation now start from a deal — pick one (or quick-create it inline) as the first step, and invoice creation is a single step straight to "issued" instead of a two-step draft.
DealsDeals can now span multiple platforms — e.g. 2 Instagram Reels + 1 TikTok Story on the same deal — with per-platform deliverables reflected in contracts, invoices, and Kit’s advice.
KitDeliverables now parse from plain English — type something like "5 Instagram Reels, 3 TikTok videos, 1 YouTube integration" into a contract or invoice and Kit turns it into structured rows for you.
Rate CardEach deliverable shows a rate hint — pulled from your saved rate card, or a market estimate you can save on the spot — plus a suggested total fee for the whole deal, one click to apply.
Media KitKit Copywriter now covers two more sections of your media kit — a "why work with me" pitch and a rate card justification, both editable and shown on your public media kit page — and applying any of Kit’s suggestions now saves immediately.
InvoicesFixed the dashboard's total-earned figure ignoring sequential invoices, and a missing action bar on some legacy issued invoices.
InvoicesInvoice Shield: invoices are now HMRC-valid by default (sequential numbering, locked once issued), with delivery receipts, automated payment chasers, part-payment support, and — on Pro — a full chase ladder citing your contract and interest owed. Includes data export and retention controls.
ContractsContract scanning got a major upgrade: import a brand-supplied contract (PDF or image) and Kit scans it directly, drafts pushback emails for risky clauses, and compares revisions when a brand sends back changes.
PitchesGenerated pitches are now saved — every pitch Kit writes is kept in a "Past pitches" list, so a refresh or a Regenerate no longer loses your work.
Rate CardRate Calculator rebuilt on a new, versioned engine.
SiteHomepage feature cards now link to the actual tool instead of sitting static.
AccountPrivacy Policy and Terms of Service pages, plus self-serve account export and deletion from Settings.
AccountBusiness profiles in Settings, with version history and VAT-aware invoicing.
AccountPlans now come with weekly usage limits and multi-currency pricing.
InvoicesInvoices can be resent (with a 24-hour cooldown), and failed email sends now surface properly instead of failing silently.
SiteInstagram and LinkedIn links added to the site footer.
KitKit is now on WhatsApp — link your number and chat with Kit outside the app.
SiteFolio is fully responsive across every feature page, phone to desktop.
GA
Folio is now Generally Available
Folio is open to everyone: rate cards, a public media kit builder, a brand-deal pipeline, UK contract templates with e-signature, and an invoice sender. Kit, Folio's AI assistant — running on Anthropic or OpenAI — shipped alongside it with 11 features including rate analysis, contract red-flag scanning, negotiation drafts, and ASA/FTC disclosure checks. The app shell got a full redesign (the Aurora/Pop system, Kit's side panel and ⌘K command palette), and the marketing site introduced Kit as the product's persona.
Beta
Folio — Beta
Two months of quietly hardening what Alpha proved out: smoothing onboarding and sign-in, giving the app its proper look with the Aurora/Pop redesign and Kit's dock and command palette, and fixing the everyday rough edges that only show up once real people start clicking around. Less exciting than a launch, but this is where most of the trust got built.
Alpha
Folio — Alpha
The first real build: accounts and onboarding, and the four tools everything else hangs off — Rate Calculator, Deal Tracker, Invoices, and Contracts. Rough round the edges, but everything that came after this was refinement, not reinvention.
Inception
Folio — Inception
Before any code: working out what Folio actually was — the product, who it's for, and the company behind it. Every decision since, including Kit, traces back to one question worked out here: what would it take for a creator to run their business like a business?